Vampire Depictions Dracula Vs. Louis - 2295 Words

Vampire Depiction: Dracula vs. Louis For years, the vampire has been a mysterious creature. We have all been infatuated with the appeal of immortality and distinctiveness that vampires possess. Many writers have visualized what vampires are supposed to look like and how they act. The common description of a vampire is terror, violence, viciousness, and fear. Nina Auerbach, writes that â€Å"There is no such creature as ‘The Vampire’; there are only vampires† (Saler 218). This statement recognizes that vampires differ tremendously in behavior, motivation, and culture. Because vampires are a fictional character, depending on the writer, the vampire will be different, even if they are all influenced by one image. In 1897, Bram Stoker released Dracula and this book introduced us to a vampire by the name of Count Dracula, which created a lasting image and the iconic vampire to many people. Almost a century later, in 1976, Anne Rice reinvented the vampire when she introduced one by the name of Louis in Interview with the Vampire. Dracula and Interview with the Vampire are both books based on vampires. Bram Stoker and Anne Rice both had the same interest, but a different vision of what a vampire was. In Dracula, we do not get to know what kind of human Dracula was before being turned into a vampire. We do not get to know how he was transformed into a vampire. We only get to know him as a vampire, and a cruel one at that. In Interview with the Vampire, we get to know what Louis wasShow MoreRelatedVampire Depiction : Dracula Vs. Louis2305 Words   |  10 PagesWerner 9 December 2014 Vampire Depiction: Dracula vs. Louis For years, the vampire has been a mysterious creature. We have all been infatuated with the appeal of immortality and distinctiveness that vampires possess. Many writers have visualized what vampires are supposed to look like and how they act. The common description of a vampire is terror, violence, viciousness, and fear. Nina Auerbach, writes that â€Å"There is no such creature as ‘The Vampire’; there are only vampires† (Saler 218). This statementRead MoreHomosexuality in Victorian and Elizabethan Literature.6608 Words   |  27 Pageswriters of the Victorian Age played off of the fear and immorality of homosexuality and used those feelings as a basis for their novels. Bram Stoker told a story about a vampire that challenged the Victorian gender roles and managed to reverse them, making men faint like women, and making women powerful like men, and called it Dracula. Mary Shelley created a a physical being out of a mans suppressed homosexuality due to his Victo rian male upbringing; a man named Frankenstein. Robert Stevenson described

Business Law Reflection - 693 Words

Learning Team Reflection Amin Vohra, Michael D. Thomas, Ryan McCullum, Joe Nguyen, Shantel Singh LAW/531 February 8th, 2012 Mr. James Blevins Learning Team Reflection This learning team reflection will discuss the compliance issues associated with the Foreign Corrupt Practice Act of 1977 (FCPA). What is Foreign Corrupt Practice Act? For those who don’t know might ask, well, the Foreign Corrupt Practice Act of 1977 which was introduced in the U.S Senate as S.303 by Mr. William Proxmire (D.W) and signed into law by president Jimmy Carter on December 19, 1977 is a United States Federal Law known primarily for two of its main provisions. One that addresses accounting transparency requirements under the Securities Exchange Act of†¦show more content†¦So how does a company manage compliance risk as per FCPA? Today professionals responsible for compliance often are constrained by limited budget in tight economy. Compliance officer of an organization need to nail down the â€Å"must-haves† in FCPA programs: Written compliance policies and procedures to implement them; written records of the education and training provided to employees, third-party agents and intermediaries and due diligence records. The FCPA compliance program must also consider where the company uses third parties such as agents and independent contractors, who might be more difficult to control and over see them, the company’s own employees, the company’s gift-giving and entertainment practices that might be perceived as bribery; and where the company’s operations require government approvals or licenses creating an opportunity to give bribe. (Aguilar, 2010) The challenge for many companies is how to identify and reduce the FCPA risks posed by employees and non-employees who may not understand the many nuances of anti-corruption and anti bribery laws and policies. 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Night Creature Dark Moon Chapter Thirty-Two Free Essays

string(178) " us she could disappear\?† â€Å"Even if I had known, what good would it have done to tell you\? Could you have prevented the disappearance\?† I rubbed my forehead\." â€Å"You’re dead,† I said, echoing the protests of my dream, which, in retrospect, appeared to have been a vision. â€Å"Not quite.† â€Å"I ripped out your throat. We will write a custom essay sample on Night Creature: Dark Moon Chapter Thirty-Two or any similar topic only for you Order Now † â€Å"Not completely.† â€Å"You healed.† â€Å"I’m very old.† Billy smiled, and the expression was more frightening than a scowl. â€Å"I can heal just about anything. Except silver. Which is something we have in common. I always wondered what it was about you that bothered me.† He’d found some clothes – Lord knows where since there weren’t any outlets for the big and tall in this neck of the woods. The jeans and sweatshirt almost made him appear normal. Almost. A single glance into his eyes and no one would mistake Billy Bailey for anything other than an escaped lunatic. â€Å"Thor, the Thunder God,† Nic murmured. Double damn. Had the old woman seen Billy? If I’d known that, I could have exited Fairhaven screaming a long time ago. â€Å"Toss your weapon into the trees,† Billy ordered. Nic complied, and Billy shoved Edward forward so he could keep the gun trained on all three of us. I didn’t care for his expression when he glanced at Nic. â€Å"You’re screwing my girl,† Billy murmured. â€Å"I don’t like it.† I froze as all of the horrible things Billy planned to do to me when he got out of his cell flooded my mind. I needed to kill him, really kill him, and quick. â€Å"Mandenauer.† Edward, who’d been inching toward the rifle propped against the rear bumper of the Cadillac, stopped. I managed to sidle in front of Nic while Billy’s attention was on my boss. Billy didn’t want me dead. Not yet. But I had a feeling he wouldn’t feel the same way about the others. Though why he hadn’t just shot them first and done his talking later, I wasn’t sure, and I didn’t plan to ask. â€Å"If you don’t want a taste of what you’ve served up so freely,† Billy continued, â€Å"you’ll move far away from that gun.† Edward scowled but did as he was told. Unfortunately, he arrived at my side talking. â€Å"You didn’t make sure he was dead, then burn the body? Have you learned nothing?† â€Å"Guess not,† Billy murmured. I still couldn’t find my voice through the fear. â€Å"You’re the werewolf in human form,† Nic said. â€Å"You killed all those people.† â€Å"Actually, that was her.† Billy jerked a thumb in Lydia’s direction. â€Å"Except for Basil. That was me.† â€Å"Why?† â€Å"He tried to shoot Dr. Hanover.† Billy’s eyes narrowed on Lydia. If that gaze had been fixed in my direction, I certainly wouldn’t have tossed my head and shrugged. Why wasn’t Lydia afraid of him? â€Å"You promised I could have her when you were through,† he said. â€Å"That was our deal.† â€Å"True.† Lydia examined her fingernails. † But I never promised she’d be alive.† Billy growled and the hair on my arms lifted. â€Å"He’s really very good.† Lydia glanced at me. â€Å"If you like your sex extremely rough.† Something wasn’t adding up, but I was still too frightened to do the math. â€Å"Don’t look so scared. You’ll be dead by then.† Lydia returned her attention to Billy. â€Å"I didn’t think you’d mind.† â€Å"We’ve discussed this.† He gave a long-suffering sigh. â€Å"I fuck her until she dies, and then I do it some more. A deal is a deal.† â€Å"That just isn’t going to work for me. Sorry.† Billy swung the gun in her direction, and Lydia disappeared. Nic and I stood gaping at the place where she’d been an instant before. â€Å"I hate it when she does that,† Billy muttered. Edward had been creeping forward while Billy’s attention was elsewhere. Almost as an afterthought, Billy’s elbow shot out and clipped the old man in the mouth. Edward’s head snapped back and he fell to the ground, but he didn’t pass out. Sometimes I wondered if Edward was human himself. Billy shifted his icy stare to mine. â€Å"Soon, Doctor. Remember everything I ever told you.† Black spots danced in front of my eyes. When they went away, so had Billy. Nic was at my side. I couldn’t help it, I turned my face into his neck and hid. Even with ancient Ojibwe women buried in shallow graves, murder, mayhem, and a ghost wolf army on the rise, the world had still been a much cheerier place without Billy in it. â€Å"I’m okay.† I’d found my voice. Hallelujah. So why wasn’t I screaming mindlessly until someone locked me in a nice, safe, impenetrable white room? Because having Nic here helped more than I would have imagined. He was steady and sane – which put him two steps ahead of Billy. Sadly, Billy was about two hundred steps ahead when it came to strength and power. We just couldn’t win. I took a deep whiff of Nic’s scent, trying to clear any remnant of Billy’s. Then I brushed my lips against his chin and lifted my head. Nic gazed at me with concern. â€Å"So that was Billy Bailey,† he said. â€Å"Creepy son of a bitch.† â€Å"Let’s kill him.† Edward struggled to his feet. â€Å"You neglected to mention that Gypsies have superpowers, too.† I looked at Nic. â€Å"That I did not know.† â€Å"It explains how she found out about you.† â€Å"How?† My mind wasn’t keeping up very well – too full of Billy. â€Å"If she can disappear and appear at will, she could know anything.† I saw Nic’s point. Lydia didn’t need to tap our phones or pay our enemies for information. All she had to do was become invisible and walk inside the compound. â€Å"Why didn’t she kill me before now?† â€Å"She needed you here for†¦Ã¢â‚¬  Nic shrugged. â€Å"Something?† ‘Terrific.† I glanced at Edward. â€Å"So explain why Gypsies have superpowers.† â€Å"Most do not.† â€Å"Did she, or did she not, just go poof?† â€Å"She did.† He sighed. â€Å"Lydia is not only a Gypsy but a witch.† â€Å"Witch?† Nic asked. â€Å"Since when are there witches?† He turned to me. â€Å"Did you know there were witches?† â€Å"Yeah.† â€Å"And you didn’t tell me?† â€Å"You want a rundown on every supernatural creature we’ve encountered?† He thought a minute, then said, â€Å"Yes.† â€Å"If we’re still alive next week, remind me to make you a list.† I turned my ire on Edward. â€Å"Why didn’t you tell us she could disappear?† â€Å"Even if I had known, what good would it have done to tell you? Could you have prevented the disappearance?† I rubbed my forehead. â€Å"What do you know about her?† If I focused on Lydia, maybe I’d quit seeing Billy’s eyes fixed on me. I doubted it, but anything was worth a try. â€Å"Her grandmother was removed from one of the death camps and sent to Mengele.† â€Å"Her grandfather?† â€Å"Was also at the laboratory in the Black Forest.† â€Å"And then?† â€Å"They were released, along with the werewolf army.† â€Å"That’s all?† He shrugged. â€Å"Witches are hard to identify. They do not sprout tails. They do not suck blood. They do not rise from their graves. They are just magic.† Just? â€Å"Does anyone find it odd that the usual familiar helps a witch, but a werewolf familiar is a witch?† Nic pointed out. â€Å"Not all Gypsies are witches,† Edward said. â€Å"Only the pure have magic – witches for want of a better term. Mengele used that blood to concoct his werewolves.† â€Å"Magic Gypsy witch blood to make werewolves,† I muttered. I did remember something about that in my notes, but since I’d doubted it would help me find a cure, I’d pushed the information to the back of my mind. â€Å"Where did you meet Lydia?† â€Å"I was acquainted with her grandmother.† Something flickered in Edward’s eyes, and he looked away. How well had he known the woman? I considered the suspicion. Edward could no more have an affair with a werewolf familiar than he could †¦ what? Employ a werewolf? â€Å"You didn’t think it was a good idea to keep track of these people?† I asked. â€Å"Of course. But as they are magic, they have a habit of slipping out of our reach.† â€Å"And the name Lydia didn’t set off any alarm bells?† â€Å"It is a common enough name.† â€Å"If you’re lost in the forties,† Nic muttered. â€Å"I will admit, I made an error not keeping better track of the witches.† Edward steepled his fingers. â€Å"But let us discuss your error, Elise.† â€Å"Mine?† â€Å"Billy isn’t dead.† Oh, that error. â€Å"Get over it,† Nic interjected. â€Å"Excuse me?† Edward lifted a brow. â€Å"He isn’t dead, but he will be as soon as I find him.† Nic reached for his weapon, frowned. â€Å"And my gun.† He started off in the direction of his pistol, then stopped and turned back. â€Å"I’m confused. To make the witchie wolves, dead people need to be bitten by a werewolf in human form?† â€Å"That’s the theory.† â€Å"As near as we can tell, the bites were all from the same mouth.† I nodded, though he knew this as well as I did. â€Å"A mouth we’ll assume to be Billy’s since there isn’t a pack of werewolves in Fairhaven – unless you count the ghost wolves.† â€Å"There is a point soon, correct?† Edward murmured. â€Å"People were disappearing before we got here, and we have a lot more ghost wolves than two, so how could Billy have bitten anyone if he was locked in a compound in Montana?† From the silence that settled over the clearing, no one had a definite answer for that, but Edward usually had an educated guess. Today was no different. â€Å"Perhaps another werewolf came first. Once Billy arrived, he killed him.† â€Å"That would be a Billy thing to do,† I agreed. â€Å"Except Damien said there was no werewolf here but him until I arrived.† â€Å"Damien could have been wrong,† Edward pointed out. Could have been, but I doubted it. Damien had been a werewolf for nearly sixty years; he knew how to identify another like himself. â€Å"Let us find Billy, ask him, then kill him,† Edward suggested. â€Å"Or just kill him.† â€Å"You know what my vote is,† I said. â€Å"Why did they let us go?† Nic asked. â€Å"Billy could have killed any, or all, of us. Lydia wants you dead, Elise, yet she took off. Why?† â€Å"They must realize we will come after them,† Edward continued. â€Å"The full moon is tonight. Billy will have to change.† â€Å"And I’ll be waiting for him,† Nic murmured. â€Å"Wait.† Edward held up a long bony hand. â€Å"If they want us to hunt under the full moon, we will not.† â€Å"Wrong,† I said, at the same time Nic snapped, â€Å"Like hell.† Edward and I turned to Nic as he lifted, then lowered, one shoulder. â€Å"I don’t like how Billy spoke to you, Elise.† â€Å"You should have heard him in the compound,† I muttered, then shivered again at the memory. â€Å"I did not say we would not hunt.† Edward sounded exasperated. â€Å"Nor that we would not kill him and anything else that gets in our way.† â€Å"What did you say?† Nic asked. â€Å"Silver works on werewolves in the daytime as well as the night. In human form as well as the form of a wolf.† Understanding spread across Nic’s face, followed closely by excitement. â€Å"We’ll shoot him in the daylight. He won’t even know what hit him.† â€Å"Only this one time,† Edward ordered. â€Å"Billy is a special case.† Edward frowned on us shooting people with silver in broad daylight, no matter how certain we might be of their true nature. In his defense, flaming humans were a lot harder to explain than flaming wolves. â€Å"Fine. One-time deal only. Now where’s my gun?† â€Å"You will need a rifle, as well,† Edward said. â€Å"I have an arsenal in the trunk.† He always did. Nic practically skipped off to shop at the firearm bonanza, as I stalked toward Edward. I did not want Nic going after Billy. Billy was insane. â€Å"Nic isn’t a Jger-Sucher† I whispered. â€Å"Since when does he get to pick a rifle and join the party?† â€Å"Since we are shorthanded, and you are nothing short of horrific with a gun.† My chin went up. â€Å"I have other talents.† â€Å"Not in the daytime. Besides.† Edward nodded toward the Cadillac. â€Å"I doubt you will be able to stop him.† Nic was going through the rifles with an ease born of practice. His face held a determination I recognized. He wouldn’t be dissuaded from hunting Billy. â€Å"Fine.† I threw up my hands. â€Å"But he goes with you.† â€Å"Not you?† â€Å"You’re the best. Except for Leigh.† Edward scowled but didn’t argue since I was right, then he stomped over to the trunk, yanked out his favorite rifle, and began to bark orders. â€Å"Franklin, you are with me.† â€Å"But – † Nic glanced in my direction, and I shrugged as if I had nothing to say about anything. Though I didn’t want Nic out of my sight ever again, he’d be safer with Edward. Especially since Billy seemed to have a hard-on for me. â€Å"We will meet at the cabin before dusk. If one of us has accomplished the task, fire three rounds into the air, then return to town.† I glanced at the Cadillac. â€Å"What about the car?† Edward’s long-suffering sigh made me want to melt into the earth with shame, same as it had when I was three. â€Å"Drive the vehicle back to town. Walk out from there, Agent Franklin and I walk in from here. We will flush him from his hiding place.† Was I supposed to know this trick without ever having been told? Apparently. Edward moved toward the trees. Nic stepped after him, then glanced in my direction and paused. Though it was the height of unprofessionalism, I went into his arms. Edward didn’t even bother to snicker, snort, or be snide. He must think we were all going to die. â€Å"Be careful,† I couldn’t help but murmur. Sure, he was an FBI agent, but this was a Billy and Lord knows what else. â€Å"You won’t be safe until he’s dead.† Nic released me with a final squeeze. I tried one more time. â€Å"Maybe you should go – â€Å" â€Å"Where? I think I’m better off with Mandenauer and enough guns and ammo to outfit a small country than I am at the cabin alone or on my way to the airport in a flimsy steel car.† He was probably right. Nevertheless, I didn’t like this at all. â€Å"Meet you in Fairhaven before dusk, if not sooner.† I nodded, then glanced at my boss as Nic joined him. The old man acknowledged my query with a single sharp nod. Billy would not get to Nic. Not while Edward was alive. Of course, Edward being dead was just another one of my mountain of worries. How to cite Night Creature: Dark Moon Chapter Thirty-Two, Essay examples

Management Report on a Live Street Food

Question: Describe about the street food event that took place on 9th December 2015 at the Atrium Court in Cavendish, Manchester Metropolitan University, UK? Answer: This management report relates to a street food event that took place on 9th December 2015 at the Atrium Court in Cavendish, Manchester Metropolitan University, UK. The food stall was named Fusion Illusion that consisted of four different types of cuisines namely, French, Greek, Romanian and Indian. The main theme of the foods stall was to depict the concept of multiculturalism. This idea was influenced by the fact that the students involved in this food stall belonged from four different ethnic backgrounds (Turner, 2014). The soul of this theme was to combine all the cultural essence of these four countries and present them through a common link food. Food is considered an integral part of the tourism industry and is one of the main attractions of tourists. Food has the unique feature of attracting all the senses of a human being at the same time. It was the objective of Fusion to combine the essence of multiculturalism and present it as a tribute by altering the traditional dishes and giving them a new exotic look and taste. While undertaking this transformation, due care was taken so that ingenuity is kept intact and authenticity of the ingredients is maintained. Through Fusion, the students attempted to bring to the forefront the fact that Manchester consists of people belonging from various backgrounds and this helped the city to maintain societal harmony and peace. Success of the Theme and Concept This objective of the Fusion to offer a good combination of various cuisines turned out to be very successful among the customers. The event was a huge hit and the stall gained much appreciation. The pivotal point of success was the variety of food brought by the group in a jiggled and exotic manner. In this course, due care was taken in maintaining food safety and hygiene standards. Importance was also given to the allergy risks that could arise due to the consumption of the foods. This is visible in the allergy chart prepared by the group and appended at the end of the operational plan. Therefore, it can be said that the primary objectives of the group was successfully implemented and attained at the end of the event. The theme also proved to be a huge success and the concept of social integration through food was clearly visible (Meredith, 2011). Sustainability The concept of sustainability has gained much importance in recent times. Businesses are actively looking for means of achieving sustainable development. The concept of sustainability in the food industry carries a special importance along with it. It is obvious that food and food habits of people are sensitive and in order to excel in this industry as a business concern it is very much necessary to offer food that is safe and hygienic. This was the outlook of the group from sustainable business point of view (Kerzner, 2013). Sustainability also carries with it some social, cultural and environmental factors that have become indispensable. All these factors were taken care of by Fusion as it employed a number of methods as tools to achieve this objective. Labelling of the products and informative charts were used by Fusion to communicate its efforts directed towards achieving sustainability. For example, Fusion maintained the Good Food Guide for Festival and Street-food Caterers as p roposed by the Food Legacy Programme in partnership with Sustains Ethical Eats and A Greener Festival (Good Food Guide for Festival and Street-food Caterers, 2015). Environment friendly food was offered which were procured locally to support the local small businesses. The most innovative step taken by Fusion was the use of blackboards to convey important information about the food being served. Fusion emphasized on the fact that their customers should be aware of the nature and type of food their customers is consuming (Hargreaves and Fink, 2012). Therefore, it can be inferred that Fusion took effective and efficient steps towards attaining sustainability. Success of the Decision Making Process Planning and executing the whole venture required crucial decision making by the members of Fusion. The process of decision-making is considered to be one of the most important aspects of management function. As the venture was small and was concentrated within the University, the scope of the decision making process was precise and much more functional. The group conducted a detailed primary research in order to achieve its pre-determined objectives of attaining sustainability and promoting multiculturalism through food (Selznick, 2011). Job responsibilities were assigned according to the degree of conformability of the members and this turned out to be advantageous for the venture. The members possess international strategic experience that catered to an effective decision making process. This in turn, has helped Fusion to be a successful business venture. Food Production A detailed discussion of the elements of the food production will depict the role they played in the success of the venture. Standard Recipes, Production Methods and Costs The main characteristic of street food is that they can be made easily and without consuming a considerable amount of time. Food can be served as readymade and these foods can be consumed while moving such as while going for work in the morning. The products have been segmented in order of their appearance, the degree of healthiness, uniqueness and others. The recipes included Romanian, Greek, French and Indian food in a contemporary style and exotic manner. Traditional dishes were experimented on and this provided fruitful results and was able to contribute towards the success of the venture (Burke, 2013). The production methods used were directed towards minimizing waste by preventing producing poor quality food and beverages. These factors contributed towards minimizing costs by Fusion largely. Work Schedules Scheduling and organizing the whole event was a challenge. However, proper scheduling was resorted to and this helped Fusion in fulfilling its targets. The work schedule along with the responsibilities assigned was critically done with the help of a Gantt chart. This contributed in achieving the pre-determined targets. Plan of the Working Areas As mentioned above, allocation of key responsibilities and scheduling of work was done by the help of a Gantt chart. The areas of work were divided among the members of the group. Some responsibilities were delegated according to their expertise and the team as a whole took up some responsibilities. The objectivity of formulating a structured plan has catered to the needs of Fusion as a venture (Keller, Parameswaran and Jacob, 2011). Critical Control Points and Risk Assessment Risks are closely related to any business venture. In the present case, food safety and hygiene was the primary point of concern. Food hygiene has always been a concern for street foods. Fusion took personal care in maintaining the standards and offering safe and hygienic food to its customers. It also took due care in communication information about allergies with the help of charts and blackboards. This reflects honesty and integrity of Fusion and this enabled them to attract a huge amount of customers. Training Documentation Training documentation forms an important part of a business. Essential training are required to be given to the staff (in this case the members), in order to serve the customers in a much more efficient manner. Documenting the learning objectives of a training session helps the member perform better and following up their drawbacks. All these are directed towards serving the customers better (Health Knowledge, 2010). Food and Beverage Costs The costs of food and beverage were kept at a minimum and every item was offered within the range of 2. This made their food affordable and much more enjoyable as consisted variety. The revenue generated was almost double the total costs and the venture recorded a gross profit margin of 48.91%. These figures prove that minimizing costs proved to be beneficial for the venture. Staff Appraisal Form The staff appraisal form that is appended at the end of the operational plan is a means of getting feedback from the customers. As Fusion was not a regular food stall customer feedback holds special importance for it. It depicts the overall quality of food and services rendered by Fusion and provide a clear idea about consumer perception (Health Knowledge, 2010). Comment on Services Creation of Mood and Atmosphere Attaining consumer satisfaction is the ultimate goal of any business enterprise. Atmosphere in which the event has been held has a considerable amount of influence on the customers that ultimately lead to the success of Fusion. An ideal atmosphere influences the choices made by the customers and develops a mood for consumption. This propensity to consume generates revenue for the business. Design of Menu The menu provided the customers with the option of choosing from a number of alternatives with different backgrounds. Beverages offered also had a touch of this variety. The menu design promoted the concept of availability of healthy food at an affordable price. The information communicated by Fusion helped its customers to make an informed decision about their food choices. Service Style and Room Layout As Fusion was a fast food style, food was served quickly and in a simple manner so that people can enjoy it while doing their other important works. The food was kept half ready before the order is made so that it can serve the food readymade when ordered. The food was hand served and this saved time of both the seller and the buyer. As Fusion was designed to be a street food stall, the ideal layout would have been a food cart or food truck. These prove the facility of a large serving place that caters to the needs of the customers to the full extent. Management Marketing activities are based on the activities of the management and the concept of the management on how to achieve the pre-determined goal of the business. In order to achieve these objectives the management is actively involved in making and implementing strategies and policies in this regard. Effective working of the management depends greatly on the management functions. Leadership is one of such functions of the management that influences the outcomes of the business activities undertaken by the business organization. The management and the managers are required to show effective leadership qualities so that responsibility can be delegated to them in a proper manner (Businessballs.com, 2015). As mentioned above, leadership is a function of the management and provides a momentum to business activities if practiced in a positive and functional manner. Effective leadership provides a proper direction to implement the policies of the management (Learn-to-be-a-leader.com, 2015). In this backdrop, there are some popular theories of management and leadership that can be resorted to for gaining success by Fusion. In terms of leadership, John Adairs Action-Centred Leadership Model can be adopted and the management as a whole may adopt the theory of Henri Fayol depicting unity of command. Both these theories are dependent on the functional efficiency of the management and its leadership qualities (Leadership, 2015). There is a slight difference between the viewpoints of Chris Mitchell and the suggested theories. As the venture is small, Chris suggested active participation of all the members. On the other hand, the proposed theories promote the idea of centralized planning and cont rol. Marketing and Merchandising The target market was well defined and the group conducted extensive research work in this regard. The target customers mainly included students and university staff. The market was well segmented in the operational plan and was well defined in terms of products offered to the target customers (Meredith, 2011). In future if the event is repeated, there will be attempts to expand the market reach and increase the target customers. This will surely generate extra revenue for Fusion and will result in achieving success at a greater level. Finance From the financial point of view, the success of Fusion is clearly visible. The cost of production was kept at a minimum level and this made their food affordable to the customers. The forecasted sales figure was 225 in terms of food. In addition to this, projected sales of beverages are taken to be 50. Therefore, the total projected sales figure comes to 275. The overall forecasted gross profit was assumed approximately 78.35%. 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